Designed in Florida & Made in Belarus

‘The choice of name clearly demonstrates the family element of the business. Most businesses strive for uniqueness, but in a crowded, cacophonous market it's challenging to convey how your business is not only different from but better than, all the others.’ (с) Botha, 2018 / Forbes

HELEN BIRCH is a family run fashion brand located in the heart of Belarus — Novogrudok. Classical yet timeless shapes for core women’s wardrobe are produced at their own factory with strong team of tailors who work on a high-tech equipment and make the finest hand craft on natural fabrics.

The task for new branding was to create a logo, name and identity to reflect the story of the brand and inspire team to work worldwide. New naming origins from CEO's name Elena Berezovskaya (Bereza is a birch tree in Russian). Birch tree simplicity, colors and pattern inspired this visual identity to highlight each global market brand works on — Russian market and USA market.

We used this graphic solution to highlight each market. Fashion photography of minimalist clothes looks sharp on both backgrounds (white & black).

They are colours of core wardrobe, many people wear them daily.


Naming / Logo / Identity / Branding / Packaging

Brand Identity / Kurbonzodski
Designer / Elizaveta Artyukhovich

Wrapping Tissue Paper & Birch Pattern

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Almaty, Kazakhstan.