About Project:

Always sunny is a succulent gift company based in Los Angeles, CA.

Always Sunny was born out of a love of succulents and the belief that a gift is more than one moment. Once a gift, always a gift. After all, succulents can remind you of a pleasant event for decades. We believe that the gift can make one person happy, make one day better, and leave a nice memory for years to come.

The packaging conveys the feeling of a room lled with the morning sun. When light enters the room and lls it with warmth and comfort.

A gift once, a gift forever!

Client
Always Sunny

Discipline
Succulent Plants

Location
LA, California


Credits            
Brand Identity / Firuz Kurbonzodski
Designer / Alina Moldakul
CG Artist / Anastasiya Kleban
Font Design / Bureau Brut & Extraset




















The author’s project RUBY RISE by Firuz Kurbonzodski is about wine and three Tajik-Persian poets: Khayyam, Rumi, Jami

The name of the brand comes from various works in which poets often name the wine as a ruby, comparing it to the ruby sunrise.

The wine is a transparent ruby and the pitcher is a spring. 
The vessel is a body, and the wine in it is a soul.
The fire of wine sparkles in the crystal bowl,
This is the tears pouring from the blood of the grapes.
— Khayyam



Client
If you like it, you can buy it.

Discipline
Wine Concept

Location
Anywhere


Credits            
Art Director & Designer / Firuz Kurbonzodski
CG Artist / Anastasiya Kleban
Naming & Copywriting / Elizaveta Artyukhovich
Illustrator / Julia Garanicheva
Font Design / Ilya Naumoff (Interval Type)






The designer Firuz Kurbonzodski is from Dushanbe, the capital of Tajikistan.

It is his duty to share the wealth of his culture and to inspire his compatriots and people around the world through the lens of design. He spent four years discussing the project, reading the works of Khayyam, Rumi and Jami, and finally the project was realized.

A man unfamiliar with the work of the great Tajik-Persian poets may not understand when he reads poems about wine, poems glorifying the "delights" of wine. Reading them, we involuntarily see our own reflection and our state of mind in them.

Tajik culture and the richness of the language are the main subjects in the project. Firuz invited Yulia Garanicheva, the artist from Ukraine, to work for the project. Within 6 months, portraits of poets were made. The portrait of each author belongs to the grape variety, and their thoughts accompany and reveal the taste and aroma of wine through words.

The wine is a transparent ruby and the pitcher is a spring,
The vessel is a body, and the wine in it is a soul…





Khayyam
An outstanding Persian philosopher, mathematician, astronomer and poet.

Khayyam's work speaks for itself it is one of the greatest vertices of the world poetry... All his poetry is a glorification of the greatness of the human spirit, all of it is imbued with faith in the immortal creative mind of man. This is close to me, this is my key to immortality.






Rumi
An outstanding Persian poet.

He is my spiritual mentor, a treasure of wisdom and beauty. He believed in no miracles but «the miracle of the human heart». Reading a few of his poems shifts your mind, as if your consciousness is cleared, vanity and slight anxiety are gone, and what is really important in your life becomes clearer and clearer.






Jami
An outstanding Tajik-Persian mystic poet, philosopher, and music theorist.

Jami influenced the entire development of Tajik-Persian literature and completed the classical period of poetry in the Farsi language. He is a great humanist of the era, and he managed to win the love of the common people - artisans, farmers, artists - whose protector, teacher, mentor and friend he was. His book of proverbs, Baharistan. (1487) contains examples of popular wisdom and morality, rejection of social hierarchy.







Gift Box









About Project:

Youforia is a floral boutique specializing in lush, seasonal floral arrangements, with a wide selection of potted plants, ceramics and high-end seedlings planned for the future. Inspired by the modern and textural qualities of florist Emily Jankowski's arrangements, I developed a cool naming and a simple but elegant wordmark and visual style that includes clean typography that appeals to modern, design-savvy customers.

Client
Ruby Rise

Discipline
Beauty, Cosmetics

Location
LA, USA


Credits            
Art Director & Design / Firuz Kurbonzodski
Photography / Katya Kalyska
























Frangula Honey

It took us many sleepless nights to understand what we need to design. This project is the top of the iceberg of all the different styles and designs were made in the process. We enjoyed eating honey, choosing the size of the label, choosing colors, making samples and even drawing a boat... But here is no boat as it was a bit overwhelming. Let's leave the boat for another project. We hope you feel the energy of this project!

Client
Ruby Rise

Product
Wildflower Honey

Location
Minsk, Belarus


My Project Team            

Art Director & Designer / Firuz Kurbonzodski
CG Artist / Anastasiya Kleban
Naming & Copywriting / Elizaveta Artyukhovich
Illustrator / Sophia Piskun

Photography / Andrei Pugach





Honey Plant

Honey plants form the taste, aroma and beneficial properties of honey. The botanical analysis of each honey is always a secret, until the moment of honey harvesting. Frangula is a unique honey plant with lush greenery and tiny white flowers. It is unique in Belarus as it grows in many places, but few where bees collect honey from it. The illustration of Frangula is at the front label. The name Frangula Honey is an image of the impenetrable jungles around beehives and always unique polyfloral wild honey of Belarus.











Boxes for Frangula Honey are inspired by traditional roofs of wooden houses in South of Belarus.
Villages with  architecture surround privately held beehives.








The Dark Bee

The image of a bee on a wrapping paper is an accurate illustration of The European dark bee (Apis mellifera mellifera). It is a subspecies of The Western honey bee, whose original range stretched from west-central Russia, Belarus, through Northern Europe. Frangula Honey takes part in a project to preserve the European dark bee under the leadership of the Academy of Sciences of the Republic of Belarus.




Local Artist

The visual identity of Frangula Honey is aligned with the idea of botanical illustration, the font and the graphic image are inspired by old books with studies of plants. We invited a Minsk-based graphic artist Sophia Piskun to create artworks in a rare etching technique, native to botanical illustration. The craft of etching is a precise and detailed work on a metal with the use of acid and a printing machine.




Frangula distillate is a traditional Russian spirit. It is a non-commercial product made by a professional and an amateur. The drink contains seasonal fruits or grains, natural water from a spring and a wild honey. It’s made for friends & guests.

Client
Ruby Rise

Discipline
Alcohol

Location
Minsk, Belarus


Credits            

Art Director / Firuz Kurbonzodski
CG Artist / Anastasiya Kleban
Naming / Elizaveta Artyukhovich















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